Like we list on our website, our Canadian-based agency provides just about every service you could require for Digital marketing Agency logo and graphic design, custom website design and development, SEO and SEM marketing, social media marketing, content writing, copywriting, newsletters, and strategy consulting (phew!).
But sometimes it seems like I could add another service to that list: digital therapist.
That’s because so many of our clients come to us after getting burned by other agencies or web developers.
They’ve often spent a fortune on a website that doesn’t represent their business well and, simply put, doesn’t generate any interest or sales. Not only do they lose money, but they also lose time, momentum, confidence, and often trust in the process.
That’s where my role as a digital therapist comes in.
It’s my job to help clients discover that working with an agency on their business goals can actually be fruitful and fun. I have to show them they can trust again, even if they’ve been burned before.
And that’s just what we did for Deez Skin Rejù & Pain Clinic.
Dr. Dheshnie Thangavelu is a highly skilled, board-certified anesthesiologist and Master Injector, working in both the anesthetic and aesthetic fields at her clinical medispa practice in downtown Vancouver.
She is also a perfectionist and brilliant professional with a fine eye for detail – qualities that just weren’t coming through in her current website.
And because her existing website failed to both reflect her professional services properly and appeal to her target market, she wasn’t getting any new business.
No wonder she felt burned by the process!
Dr. Thangavelu was seeking a better solution, and that’s how we connected on Instagram. Together, we started working on a complete rebrand and website redesign for her in the fall of 2020.
The result? Dr. Thangavelu now has a professionally compelling online presence that reflects her services and unique selling proposition. And, perhaps just as important, she has a marketing team she can rely on, freeing up her energy to focus on what she does best.
“Susan and Daniel are amazing,” says Dr. Thangavelu. “They turned my website into exactly what I wanted, and everyone has been noticing it.”
Keep reading to see how we gained Dr. Thangavelu’s trust – and why we’ve kept it.
The project at a glance
There are very few situations where a business needs ‘just’ a website. Our project for Dr. Thangavelu was actually a 9-month phased approach using several members of our team.
Beginning with the branding process, we then moved to keyword research so that we could infuse SEO with the designing and building of the fully optimized website.
Once the site was launched, we continued SEO techniques to ensure the site could be easily found by the clinic’s target audience. We also began a social media and digital marketing campaign for a 6-month period.
And of course, the project also included my hands-on consulting with Dr. Thangavelu to help her realize her bigger goals and dreams.
Let’s break down some of the key components of this journey.
A complete brand and website redesign
We start every client with an in-depth brand analysis to define their unique selling proposition (USP), target audience, company vision, brand positioning and more.
This analysis made it clear we needed a new logo for Deez Skin Reju. Dr. Thangavelu’s existing logo had a dated feel, and it didn’t reflect the clinic’s trendy, high-end aesthetic.
Working closely with Dr. Thangavelu, the final logo design is one she loves and represents her clinic accurately.